Dear Readers,

Today, I will focus on the preparation of the communication activities.

Action 1. Perform a stakeholder analysis

First of all, your change team will have to prepare a stakeholder survey. It will help you to understand and manage stakeholder expectations, assess ownership and commitment to the change journey at various point of the project life cycle, influence attitudes as much as possible to maximise the chances of the success of the project, validate and check that ownership commitment levels are aligned with where the project is in the life cycle, manage the approved change initiatives and incentives at the project level.

Practically, you need to do the following:

• Create a questionnaire ( if you need examples, just ask me)
• Plan questionnaire administration cycles, tool to be used and population targeted
• Launch the questionnaire and analyse feedback. This will be your basic to go to next steps
• Organise workshops with the management to dicuss main result and identify corresponding action plan.